So far in this Learning Path, we've naturally spent a lot of time exploring the practical techniques of dog training. And such skills and knowledge are absolutely essential. Operating a successful dog training business, though, requires us to excel in areas beyond training itself--we must delight our clients by offering the highest quality customer service. Customer service excellence has always been and will always be one of the critical competitive advantages for any business and dog training is no exception. In fact, due to the extreme importance of client referrals in our industry, it's all the more critical. This course will introduce the Dog Wizard's basic expectations and standards related to customer care.